In Romeo and Juliet, Shakespeare implied that names were maybe not so important. A rose would still have the same lovely scent. They could do without the Montague and the Capulet nomenclatures. Although in present-tense the fact that most of us are all in computer databases with first and last names and it would probably mess up the order of the world if we were all to give up our last names, it wasn’t always necessary to have last names. Those of us with more than one middle name really mess up this way that computers try to organize us. Some of us are perhaps slightly offended and possibly rebellious against such compartmentalized organization on the part of computerized systems un-thoughtfully designed with preconceived ideas about how people should be named. Traditionally, Native Americans acquired several different names throughout the course of a lifetime. The modern systems of this world are just not equipped for such creative flow.
Surnames have become necessary. The use of surnames is thought to have originated in Europe around the 12th century. But are they really necessary? Up until a few hundred years ago, there were still people who didn’t carry last names. Our first names were enough. In Japan, before the Meiji period (19th century), where common people had no family names, the government ordered all to have surnames. Ashkenazi Jews did not acquire surnames until the 17th or 18th century. Although surnames began as a way to identify armored warriors in tournaments, they were later required by Christian religions, governments and bureaucratic record keepers. Most surnames are either patronymic (involving something about the father’s name) or toponymic (relating to local geography). However, before 2140 BCE, Chinese began using surnames and clan names. Chinese surnames were matrinymic, as it was during a time when recognition was given to the mother and not the father. Some people have acquired their surnames because of the family trade. In the United States, African slaves in America were given the last names of their slavemasters. Some people in Mexico, Central America and South America are known to have been given the names of the priests who baptized them. There are Latino people who use more than one last name who have the same problem of fitting correctly into such computer forms. Foundlings have been said to have been given whimsically applied last names, just for the sake of having a “family name”
Some people rebel against names and change them. Some names are changed for vanity, safety, love, longer life, religion, and other reasons. Sometimes people just change their name because they think it sounds better. Except for a few cultures, it used to be that the only time a name was changed it was because of a government or because of an error when entering a new country. We no longer have to feel held captive by a name we don’t like.
The Spa Exchange is about providing products that make people more comfortable and relaxed. We want people to feel good.
We have a question that will help resolve something for our New Years Resolution.
Originally, The Spa Exchange created a special program for our customers to sign up for so they can automatically save 10% off all orders. We called this our Preferred Customer Program. Eventually, someone with a great business mind came along and said we should call them VIP Customers. Well that sounded great, too! Now people can see on our web site that it’s possible to be a VIP Customer! Guess what? VIP Customers are really Preferred Customers? 🙂
People change their names because of what it does for them, not what it does for others. This industry we’re in is all about pampering. Because we want our customers to feel their best, we want to know: when you are at our web site, buying disposables, supplies for waxing, massage, aesthetics, tanning machines, spa furniture, SpaRitual products or whatever you get from us, what would you rather be called? Thank you in advance for your answer.
Preferred Customer or VIP Customer? That is the question.
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Thank you for reading.